NEW YORK – June 1, 2018 – 4K Media Inc. announced today that it has expanded its portfolio to include the management of three fan-favorite Konami gaming titles – Bomberman, Contra, and Frogger.
4K Media will work closely with Konami Digital Entertainment to develop brand strategies that include media, licensing, promotion, and Konami’s management of the videogames. This new holistic approach to brand management includes the development of additional content and merchandise to further fan engagement for current and next generation gamers.
“Loaded with retro appeal and an existing passionate gamer fan base, these captivating games have tremendous potential to further entertain the next generation of fans with all-new, immersive brand experiences,” said Kristen Gray, 4K Media’s SVP of Business & Legal Affairs and Operations in making the announcement. “The possibilities abound, and we’re energized by the chance to ‘hop’ into action, as Frogger might say.”
All three brands have a long history in gaming and pop culture. First being in the 1980s and adding a library of content thereafter.
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