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NINTENDO OFFERS VIDEO GAME FANS EVERYWHERE A FRONT-ROW SEAT AT 2012 E3 EXPO
Nintendo's All-Access Programming to Be Shared on the Web, TV, Facebook, YouTube and Twitter
REDMOND, Wash., May 21, 2012 – The 2012 E3 Expo is right around the corner, and fans from all over the world can look forward to accessing the latest Nintendo news right from the comfort of their homes. Nintendo will be using a mix of online, broadcast and social platforms to provide a steady stream of breaking news and announcements during the video game industry's biggest annual trade show, taking place June 5-7 at the Los Angeles Convention Center. Featured content will include the Nintendo All-Access Presentation @ E3 2012, which viewers can access online at http://e3.nintendo.com, watch commercial-free on Viacom's Spike TV and MTV2 television networks or stream via Facebook on June 5 at 9 a.m. Pacific time. Fans also will enjoy easy access to news and updates from Nintendo on YouTube, Twitter and Facebook throughout the E3 Expo, including information about the Nintendo 3DS hand-held system and the upcoming Wii U console.
"We don't want anyone to miss the energy and excitement of this year's E3 Expo," said Cindy Gordon, Nintendo of America's vice president of Corporate Affairs. "By offering different ways to tune in and follow all the Nintendo news, we aim to make fans all over the world feel like they're right there with us at the show."
Consumers can choose from the following convenient ways to experience Nintendo content during the E3 Expo:
• Web: Starting today, fans can go online to visit the Nintendo All-Access @ E3 2012 website at http://e3.nintendo.com for the latest information about new and upcoming games and hardware from Nintendo. The site will be optimized for smartphones, so people can keep up-to-date while on the go. Visitors to the site also can watch a live stream of the Nintendo All-Access Presentation @ E3 2012 starting at 9 a.m. Pacific time on Tuesday, June 5.
• Television: Nintendo is partnering with Viacom as the exclusive television broadcaster for the Nintendo All-Access Presentation @ E3 2012. Viewers with access to the Spike TV or MTV2 networks can watch the presentation live with no commercial interruptions.
• Facebook: Facebook users can visit and Like the Nintendo page at http://www.facebook.com/nintendo to get regular updates from the E3 Expo and connect with other Nintendo fans. A special E3 Expo tab will make it simple to access E3 Expo content, including video clips and a Nintendo Instagram gallery. The Nintendo @ E3 Expo app will also allow users to stream the Nintendo All-Access Presentation @ E3 2012 and other events on Facebook.
• YouTube: Nintendo will be posting video updates from the show on its YouTube Channels at http://www.youtube.com/nintendo. The lineup of videos will include sneak peeks at upcoming hardware and software as well as interviews with game developers.
• Twitter: Twitter users can follow Nintendo (@NintendoAmerica) to receive tweets from the show. Nintendo representatives will also be live-tweeting events such as the Nintendo All-Access Presentation @ E3 2012 on June 5.
Presented annually by the Entertainment Software Association, the E3 Expo attracts video game professionals, journalists, analysts and business partners from around the globe. Additional information is available at http://www.e3expo.com.
For more information about Nintendo, visit http://www.nintendo.com.
About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.9 billion video games and more than 630 million hardware units globally, including the current-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, please visit the company's website at http://www.nintendo.com.
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