January 17, 2019—The Pokémon Company International today unveiled an extensive line of products inspired by the highly anticipated movie “POKÉMON Detective Pikachu” from Warner Bros. Pictures, Legendary Entertainment, and The Pokémon Company, arriving in theaters beginning May 10, 2019, (May 8, 2019, in Europe). Before the movie, fans can look forward to new Pokémon Trading Card Game (TCG) collections, action figures and interactive plush from Wicked Cool Toys, and more.
“Pokémon is a global entertainment franchise that has delighted its fans with video games, trading cards, animation, and soon, live-action movies with the upcoming ‘POKÉMON Detective Pikachu,’” said Colin Palmer, vice president of marketing for The Pokémon Company International. “The merchandise line we’ve developed for the Pokémon Trading Card Game, as well as the amazing selection of licensed toys and more celebrates this remarkable milestone for the brand and is sure to delight Pokémon fans of all ages.”
The Pokémon TCG line and select other merchandise inspired by “POKÉMON Detective Pikachu” will be on display at global toy fairs beginning this month. Below are retail availability dates and more detailed product highlights from the line.
The iconic Pokémon TCG, which has shipped 23.6 billion cards to date, is debuting new booster packs for the launch of “POKÉMON Detective Pikachu.” These four-card boosters feature newly designed packaging based on the look and feel of Ryme City, and collectors and competitive Pokémon TCG players alike will enjoy looking through them and building their decks with Pokémon seen in the movie. In all, 26 new cards feature Pokémon such as Detective Pikachu, Charizard and Greninja depicted in their CGI movie likenesses. The first wave of Pokémon TCG: Detective Pikachu products will be available beginning March 29, 2019, across Europe. Highlights from the line include:
Prior to the film’s release, fans can get into a Ryme City groove with a selection of new apparel and items from PokemonCenter.com. That cup of joe you’re sipping will taste even better in a Hi-Hat Cafe Mug, and you’ll look extra stylish wearing some neon-inspired Hi-Hat Cafe apparel. If you’d rather celebrate Ryme City itself, a line of apparel commemorating the bustling burg’s 10th anniversary parade will make you look like a proud resident.
If you’re in a more playful mood, you can pretend to be a world-class detective by donning a deerstalker hat that sports Detective Pikachu’s iconic ears. Imagine how impressed the other moviegoers will be when you walk into the theater on opening day dressed as the star of the film! (Just make sure you take the hat off before the movie starts—those ears stand out!)
Of course, these are just some of the great POKÉMON Detective Pikachu items that you’ll find at the Pokémon Center, so keep looking forward to what other goodies are in store!
In addition to the Pokémon TCG and licensed toys, The Pokémon Company International has developed licensed apparel and home décor through a variety of partners that will be available at mass retailers closer to the movie’s release. Availability will vary by market. There will also be a publishing program for POKÉMON Detective Pikachu, including a premium “making of” coffee table-style book from The Pokémon Company International’s in-house imprint, Pikachu Press, offering a behind-the-scenes look at the film production, available in select markets. Pokémon fans can look forward to more movie merchandise news in the coming months, follow @Pokemon on social media for the latest updates, and join in the #DetectivePikachu conversation online.
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