Nintendo Throws a Super Mario Party with Lunchables this Fall

On-Pack Promotion Gets the Party Started and Offers Fans a Chance to Win Prizes

REDMOND, Wash., PITTSBURGH & CHICAGO, Oct. 2, 2018 – Nintendo is teaming up with Lunchables to add a little more fun to kids’ lunch breaks. Timed to kick off with the launch of the Super Mario Party game for the Nintendo Switch system on Oct. 5, the promotion adds imagery of the iconic characters from the game to select Lunchables packaging on store shelves across the U.S.  Plus, Lunchables is giving fans the opportunity to win special Super Mario Party prize packs throughout the delicious promotion, which lasts through December.

“This partnership with Lunchables is another exciting way for us to expose even more people around the country to the world of Nintendo,” said Doug Bowser, Nintendo of America’s Senior Vice President of Sales and Marketing. “This program is a perfect opportunity to kick off the celebration of Super Mario Party by combining the game’s love for unpredictable fun with Lunchables’ love of letting kids make their own fun with their favorite foods.”

“We are excited to bring Lunchables and Nintendo – two iconic, kid-favorite brands – together with this promotion,” said Greg Guidotti, Head of Marketing for Oscar Mayer. “Lunchables is all about bringing mixed-up fun to lunchtime, making it a perfect fit with the endless multiplayer fun of Super Mario Party.”

Along with the on-pack promotion, each Super Mario Partybranded Lunchables box will contain a unique code to give fans a chance to instantly win one of 500 Super Mario Party prize packs in an online sweepstakes*, making lunch an even more rewarding experience. By visiting http://www.Lunchables.com/MarioPartySweepstakes, fans of Nintendo and Lunchables can enter for a chance to win a Nintendo Switch system, the Super Mario Party game, an extra pair of Joy-Con controllers, a branded Nintendo Switch carrying case and My Nintendo points. Specially marked packages of Lunchables Fun Pack and Lunchables with 100% Juice are available on store shelves nationwide now through December – just in time for the holidays.

Super Mario Party is the newest game in the long-running Mario Party series – and the first on Nintendo Switch. In the game, the much-loved four-player board game mode is back with new features like character-specific Dice Blocks that add strategy to each roll. Players can compete in dozens of minigames that use the Joy-Con controllers in fun ways, as well as new ways to play like the cooperative River Survival mode. For the first time in series history, party-goers can play sets of minigames online with other players (Nintendo Switch Online membership is required and sold separately). And in the new Toad’s Rec Room mode, two players that each own Super Mario Party can pair their Nintendo Switch systems, lay them flat and participate in some mode-specific minigames that combine both screens in creative ways.

For more information about Super Mario Party, visit https://supermarioparty.nintendo.com. For more information about Lunchables, visit http://www.lunchables.com/.

Remember that Nintendo Switch features parental controls that let adults manage the content their children can access. For more information about other features, visit https://www.nintendo.com/switch/.

*NO PURCHASE NECESSARY. MANY WILL ENTER, FEW WILL WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN TO RESIDENTS OF 50 U.S. (D.C.) 6 YEARS AND OLDER. VOID WHERE PROHIBITED. Ends 12/31/18. For Official Rules, alternate method of entry, prize descriptions and odds disclosure, visit Lunchables.com/MarioPartySweepstakes. Sponsor: Kraft Heinz Foods Company, 200 E Randolph, Chicago, IL 60601. Nintendo is not a sponsor, co-sponsor or administrator of this sweepstakes.