MEDIA ALERT: POKÉMON FANS FOLLOW A ROUTE IN TIMES SQUARE TO DISCOVER POKÉMON HEARTGOLD AND SOULSILVER VERSION GAMES

Toys"R"Us Launch Event Features Outdoor Route Highlighting New Pokéwalker Accessory on Sunday, March 14, 2010

WHAT:
The latest releases in the Pokémon™ video game series will have fans up on their feet from the get-go. Launching on Sunday, March 14, Nintendo's Pokémon™ HeartGold Version and Pokémon™ SoulSilver Version games will be available across North America for the Nintendo DS family of systems. The games include a new accessory called the Pokéwalker™, a device that enhances game play by letting players take their favorite Pokémon with them wherever they go and earn Experience Points as they walk. New Yorkers will get a special hands-on introduction to the new games as Nintendo and Toys"R"Us Times Square invite fans to follow Pikachu's footprints around the Broadway Plaza in Times Square to learn about the new game and participate in live demonstrations.

Fans can also celebrate the launch of Pokémon™ HeartGold and SoulSilver Versions on March 14 at more than 500 Toys"R"Us locations across the country.

Pokémon HeartGold and SoulSilver Versions offer detailed graphics, intuitive touch-screen features and hundreds of Pokémon to catch, battle and trade. For the first time, players can wirelessly transfer their favorite Pokémon to their Pokéwalker, a special pedometer included with each game. By walking, players earn Watts, which are used within the Pokéwalker to encounter and catch wild Pokémon or search for hidden items. The Pokémon in the Pokéwalker will gain Experience Points as the player walks, and can even go up one level when they are transferred back into the game. Players also can wirelessly connect two Pokéwalkers to receive items.

WHO:
Kids, teens, parents, Pokémon fans and video game enthusiasts of all ages

WHEN:
Sunday, March 14, 2010
10 a.m. - 1 p.m.

WHERE:
Toys"R"Us Times Square
1514 Broadway (at 44th Street)
New York, NY

Metroid Franchise's Heroine Gets Personal..

For decades, Samus Aran has been known as one of the first female protagonists in video games, and one of the most enigmatic. Having traded her haunted past for the solitary life of a bounty hunter, Samus™ finally tells her own tale in this revealing, personal story of her failings, her flaws and ultimately her motivation. Metroid: Other M is an unprecedented collaboration that blends the slick, action-packed production of the world-renowned Team Ninja development team with the game design talents of the creators of the original Metroid. Metroid: Other M is a dramatic new direction for a legendary franchise and a bold new blend between cinematics, storytelling and the best in interactive entertainment.

Format: Wii
Launch Date: 06/27/10

FEATURES:

• Metroid: Other M takes the best elements of 1st-person and 3rd-person gaming to create a seamless blend between gameplay, story-telling and dynamic cinematography, that feels like a movie the player can control. Players hold the Wii Remote™ controller sideways while navigating and battling in 3rd-person. However, at any moment, players can switch immediately to Wii Remote pointer controls to examine and explore the environments in 1st-person perspective.
• Metroid fans know more about Samus' suits and weapons than they do about what drives her. That's about to change. The story begins immediately following the events of Super Metroid, when a baby Metroid gave its life to protect Samus. With voice acting and a rich story, players learn the engaging backstory of Samus as she weaves through an action-packed adventure aboard the Bottle Ship, a decommissioned space facility. As she hurtles into this new adventure, Samus will encounter her first mentor and Commanding Officer of the Galactic Federation, Adam Malkovich.
• The development of Metroid: Other M is an exciting collaboration between Nintendo's Yoshio Sakamoto and Team Ninja. Sakamoto was the director of Super Metroid in 1994. Team Ninja is the renowned action developer of Ninja Gaiden. Metroid: Other M pairs Sakamoto's expert level design and exploratory focus of the classic Metroid series with Team Ninja's signature stylish, no-holds-barred action.

We'll have more info as the release date gets closer.. stay tuned.

Nintendo News: Beyoncé's Deréon Downloads Now Available to Style Savvy Owners

Starting today March 1st, 2010, fashion mavens who own Nintendo's Style Savvy™ game for the Nintendo DS™ family of portable systems and have broadband Internet access will be able to download some bonus fashions from Deréon, a clothing line co-created by entertainment icon Beyoncé and her mother, designer Tina Knowles. Style Savvy players can now choose from five real-life Deréon designs to outfit their character. These new fashions include:

• Deréon Pop Polo
• "D's Studded" Skinny Jeans
• Sasha Fierce Short Shorts
• D's Ruffle Cropped Jacket
• "All Zipped Up" Dress

Beyoncé's partnership with Nintendo goes beyond these downloads. She will also be featured in Style Savvy commercials, which will begin airing on Nickelodeon the week prior to this year's Nickelodeon Kids' Choice Awards and during the event on March 27. Beyoncé previously starred in commercials for Nintendo's Rhythm Heaven™ game.

Starting today, fashion mavens who own Nintendo's Style Savvy game for the Nintendo DS family of portable systems and have broadband Internet access will be able to download some bonus fashions from Deréon, a clothing line co-created by entertainment icon Beyoncé and her mother, designer Tina Knowles. Style Savvy players can now choose from five real-life Deréon designs to outfit their character.

The new Deréon downloads mark the second time real-life fashions have made their way into the game. Players have also had access to Charlotte Ronson Designer Downloads, which lets players download items from Ronson's fall 2009 line directly into the game.

Starting today March 1, 2010, fashion mavens who own Nintendo's Style Savvy game for the Nintendo DS family of portable systems and have broadband Internet access will be able to download some bonus fashions from Deréon, a clothing line co-created by entertainment icon Beyoncé and her mother, designer Tina Knowles. Style Savvy players can now choose from five real-life Deréon designs to outfit their character.

Style Savvy invites players of any age to express their individual sense of style by managing a virtual clothing boutique. Choosing from more than 10,000 items in a wide variety of styles, designer labels and price points, players can create distinctive looks to satisfy customers with various tastes and budget constraints. Using the simple controls of a Nintendo DS system, players can enjoy Style Savvy anytime, anywhere.

For more information about Style Savvy, please visit www.stylesavvyds.com.

NINTENDO REVEALS HARDWARE AND SOFTWARE LINEUP FOR THE FIRST HALF OF 2010

Nintendo Announces Launch Dates for Nintendo DSi XL,Super Mario Galaxy 2 and Metroid: Other M

REDMOND, Wash., Feb. 24, 2010 – Nintendo of America issued a surge of new information today about what consumers can expect from the company in the coming months. Let's get right to it:

• The new Nintendo DSi XL™ hand-held system launches March 28 at a suggested retail price of $189.99. The screens of the Nintendo DSi XL are 93 percent larger than those of the Nintendo DS™ Lite model, providing a more vivid and engaging play experience. The screens of the Nintendo DSi XL also feature a wider viewing angle, letting friends and family members join the fun. The new system launches in both Burgundy and Bronze colors, and comes loaded with pre-installed premium software Brain Age™ Express: Arts & Letters, Brain Age Express: Math and Photo Clock, as well as two free applications: the Nintendo DSi Browser and Flipnote Studio™. Nintendo DSi XL will also come with a larger pen-like stylus that allows for a more comfortable grip and enhanced ease of use when playing games that use the Nintendo DS touch screen. America's Test Kitchen: Let's Get Cooking and WarioWare™: D.I.Y. will also launch for the Nintendo DS family of products on March 28, providing consumers with new content that can be enjoyed on any Nintendo DS system. Games like these demonstrate the enhanced experience available with the Nintendo DSi XL.
• Super Mario Galaxy™ 2, the sequel to the smash-hit galaxy-hopping original game, launches May 23 for the Wii™ console. The game includes the amazing gravity-defying, physics-based exploration from the first game, but is loaded with entirely new galaxies and features to challenge and delight players. On some stages, Mario™ can pair up with his dinosaur buddy Yoshi™ and use his tongue to grab items and spit them back at enemies. Players can also have fun with new items such as a drill that lets our hero tunnel through solid rock.
• Metroid™: Other M, the incredible new Metroid game developed for Wii through a collaboration by Nintendo and the world-renowned Team Ninja, launches June 27. The game looks at the classic franchise from a new perspective: While much of the game is reminiscent of 2-D side-scrollers, players can switch the perspective into 3-D at any time as they explore the twisting passages of a derelict space station and delve deep into a cinematic, never-before-told story of bounty hunter Samus Aran's past. This new approach uses a new control scheme in which players use the Wii Remote™ controller held sideways to battle enemies and navigate the expansive, gorgeous environments in classic Metroid fashion, then aim at the screen with the Wii Remote pointer to blast foes in first-person and hunt the world for clues and hidden passages.
• In a unique partnership with Square-Enix, Nintendo of America will publish Dragon Quest IX: Sentinels of the Starry Skies in the Americas when the game arrives in summer 2010. Dragon Quest IX has sold more than 4.15 million copies in the Japanese market. Nintendo and Square-Enix will now work together to bring this title to the Nintendo DS consumer base in the Americas.
• Capcom's Monster Hunter® Tri, an epic action game for Wii, launches in the United States on April 20. The game lets players customize their character, armor and weapons in order to protect a town from majestic monsters as that town rebuilds following a devastating earthquake. Online play will be available for all players with broadband Internet access at no additional cost. Online text chat is fully functional and online voice chat is enabled using the Wii Speak™ microphone, which is sold separately. At a suggested retail price of $59.99, limited quantities of Monster Hunter Tri will include the new Black Classic Controller Pro™, while both Black and White versions of the controller will be available separately at a suggested retail price of $19.99. The game will also be available without a controller at a suggested retail price of $49.99.
• Sin and Punishment: Star Successor, the breakthrough shooter game for Wii from legendary developer Treasure, will launch across North America on June 7. The game features nonstop action with two playable characters and international online leaderboards to track high scores. Using the Wii Remote pointer functionality, the game offers unprecedented precision in the shooter genre.
• FlingSmash™ for Wii will test players' Wii Remote skills as they bounce a ball-like hero through countless side-scrolling stages, combining the precision of racket sports with the unpredictable fun of pinball. Playable only with the Wii MotionPlus™ accessory, the game will launch this summer.
• Picross 3D is poised to become a puzzle game phenomenon when it launches for the Nintendo DS family of products on May 3. In Picross 3D, players start with a cube and smash away smaller blocks to reveal an object, shape or symbol. Delivering more than 350 unique puzzles and more made available for download on a regular basis after launch via the Nintendo® Wi-Fi Connection service (broadband Internet access required), the game takes the mind-bending fun of Picross into the next dimension.
• 100 Classic Books transforms the Nintendo DS family of products into a library of timeless literature when it launches on June 14 at a suggested retail price of $19.99, highlighted by 100 works from authors such as William Shakespeare, Jules Verne, Jane Austen, Mark Twain and more. Readers can adjust the size of text, place bookmarks and even download new content via the Nintendo Wi-Fi Connection service (broadband Internet connection required).
• Prince of Persia: The Forgotten Sands™ from Ubisoft will launch May 18 on both the Wii and Nintendo DS platforms. Boasting amazing graphics with fantastic action and puzzle-solving game play, the Wii version will be the first in franchise history to feature a two-player cooperative experience. As an added bonus, the Wii version of the game will exclusively include the 1992 Super NES™ version of the original Prince of Persia game.
• Disney Guilty Party is the official title of the highly anticipated first collaboration between Disney Interactive Studios and its recently acquired studio, Wideload Games. The fun and hilarious mystery party game is set for release in the second half of 2010, exclusively for Wii.
• Majesco's Nintendo DSi exclusive Ghostwire: Link to the Paranormal uses incredible augmented reality technology through the Nintendo DSi Camera. Launching this October, the game lets players become a ghost hunter as they interact with the paranormal.

Nintendo also announced a variety of games available to download directly to the Wii console from the Wii Shop Channel via the WiiWare™ service, and directly to the Nintendo DS via the DSi Shop and DSiWare™ services.
For WiiWare:

• Launching on March 1, Capcom's Mega Man™ 10 builds upon the huge impact of Mega Man 9, a completely new adventure rendered in classic 8-bit style. This new game looks and sounds as awesomely retro as its predecessor.
• Launching on March 8, Max & the Magic Marker from Press Play turns the Wii Remote into an orange magic marker that's literally magic. Players draw lines and objects to help Max reach objects and his ultimate goal.
• The long-awaited indie cult classic Cave Story comes to WiiWare with new game play, artwork and music enhancements on March 22. It's classic gaming reborn for 2010.
• Launching on March 29, WarioWare: D.I.Y. Showcase is a standalone product exclusive to the WiiWare service and available only from the Wii Shop Channel. The game contains more than 70 new microgames and features interoperability with the WarioWare: D.I.Y. game for the Nintendo DS family of products. Players that own both games can transfer content between the two via a local wireless connection, and can even play user-created microgames on their television using WarioWare: D.I.Y. Showcase.
• As the techno music pulses, Nintendo's Art Style™: light trax™ puts players in charge of a white beam of light as it engages in a surreal race against other beams across a dark track. Players must keep away from obstacles, use items and look for power boosts if they want to finish first. Art Style: light trax launches this spring.
• Swim and spin through the primordial ooze in Nintendo's Art Style: Rotozoa™ as you absorb tiny organisms that match the colors of your tentacles. As you absorb more organisms, your tentacles grow. The challenge increases as additional tentacles are gained, but power-ups can help you survive and thrive. Art Style: Rotozoa launches this spring.
• Launching this spring, Rage of the Gladiator from Ghostfire Games is an intense fighting game that asks players to perfect their well-timed moves against an array of opponents. The game is compatible with the Wii MotionPlus accessory.
• Launching this spring, And Yet It Moves from Broken Rules requires players to rotate the world to help their line-drawn protagonist progress. Walls become floors and floors become ceilings in this surreal twist on the platformer genre.
• Launching this summer, Independent Games Festival Seumas McNally Grand Prize Finalist Super Meat Boy from Team Meat sets a cube of meat off on an adventure to save Princess Bandage. This off-the-wall game is not for the faint of heart.

For Nintendo DSiWare:

• Nintendo's Photo Dojo™ is poised to be the cult hit of 2010 when it launches this spring. The game first asks players to pose for 13 pictures and input 10 sound effects. Once that's done, the player becomes the main character in a hilarious side-scrolling fighting game. Create up to eight characters and do battle alone or against a friend on a single Nintendo DSi or Nintendo DSi XL system.
• Launching this spring, Nintendo's Metal Torrent™ delivers a frantic barrage of gunfire that fills the screen. Players try to convert opponents' bullets into cubes that, when collected, increase their score and fill an energy meter that powers special weapons. Online Leaderboards record scores and movies of top games.
• Launching this spring, X-Scape™ from Nintendo immerses players in an exploratory adventure involving more than 20 planets. Players will pilot their tank through 3-D tunnels, fire at enemies and even battle ancient weapons that resemble giant robots.

"Nintendo finished 2009 with a bang, and we're continuing our momentum into 2010," said Cammie Dunaway, Nintendo of America's executive vice president of Sales & Marketing. "With Nintendo DSi XL, Super Mario Galaxy 2 and Metroid: Other M coming in the first six months of the year, we're making sure all our fans have great game content to enjoy year-round."

Remember that Wii and Nintendo DSi feature parental controls that let adults manage the content their children can access. For more information about this and other features, visit www.Nintendo.com.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™ and Nintendo DSi™ systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.3 billion video games and more than 558 million hardware units globally, including the current-generation Wii, Nintendo DS and Nintendo DSi, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, visit the company's Web site at www.Nintendo.com.

BEHIND-THE-SCENES VIDEO AND PHOTO OF BEYONCÉ SHOOTING STYLE SAVVY COMMERCIALS FOR THE NINTENDO DSI

Five Items From Entertainment Icon's Deréon Clothing Line Will Soon Be Available for Download in the Game

NEW YORK -- Feb 2, 2010 -- A behind-the-scenes video and photo of Beyoncé shooting two upcoming Style Savvy commercials for the Nintendo DS™ and Nintendo DSi™ systems have been released by Nintendo.

Beyoncé is surrounded by cameras as she shoots two upcoming commercials for Style Savvy, a new fashion game for the Nintendo DS and Nintendo DSi. Five designs from the real-life Deréon clothing line co-created by Beyoncé and her mother, designer Tina Knowles, will be available for download in Style Savvy in the coming months. (Sarah McColgan for Nintendo)

Commercial spots are scheduled to begin airing on Nickelodeon the week prior to this year's Nickelodeon Kids' Choice Awards and during the event itself. In addition, Style Savvy players with broadband Internet access will soon be able to download five designs from the real-life Deréon clothing line co-created by Beyoncé and her mother, designer Tina Knowles.